about us

Go-Play Miami Magazine's first issue was launched in January 2004 with a circulation of 35,000. Today it has grown to a Readership of 100,000. Our Readers rely on Go-Play Miami for the latest information on active and sporty lifestyles in Florida. With an emphasis on outdoor sports, our Readers can find many activities to experience including water sports, land sports, sky rides, extreme sports, sports leagues, fitness, personal training, martial arts, dance, yoga/pilates, sports medicine, massage therapy, sports events, sports equipment, nutrition and wellness & beauty.

Go-Play's primary mission is to provide our Readers (60% locals 40% tourists), with a valuable, informative & entertaining sports and fitness magazine. Go-Play Miami offers Readers contact information, feature stories, news, events and photographs on nearly every sport for both adults and kids. We strive to inspire everyone, regardless of their age or fitness level, to stay active & healthy while experiencing the many sports & activities that Miami has to offer.

Our Readers. Go-Play Miami reaches 100,000 sporty, healthy & active individuals per year (50,000 per issue). Our Readers are between the ages of 18-55 and include locals, new residents, and tourists, all motivated to spend money on instruction, equipment, events and entertainment that comes along with a sporty and healthy lifestyle.

Frequency. Go-Play Miami Magazine is published twice a year (Spring and Fall), however our distribution is ongoing all year.

Readership. 50,000 per issue includes a 2x pass along rate + website visitors. Our circulation is ongoing for 5 months per issue. (January through June, and July through December)

Distribution. Locals can find our magazine at over 200 locations including local sports stores, sports facilities, health clubs & fitness centers, nutrition centers & health food restaurants, coffee shops, universities, high schools and more.

Our magazine is a great resource for new residents. To reach this market, we provide copies to local Chambers of Commerce including The Coconut Grove Chamber, The Coral Gables Chamber and The South Beach Chamber of Commerce. We are also a members of The Key Biscayne Chamber of Commerce, and our magazine is included in the welcome packages for new residents. We are currently providing our magazine to the relocation departments of real estate offices, who have frequently requested copies for their buyers who have recently purchased homes in the Miami area.

For the tourist & visitor market, we provide copies to the Concierges at affluent hotels in both North and South Beach, Downtown, Key Biscayne, Coconut Grove, Coral Gables, South Miami, and the Airport areas.

In addition, our magazine is distributed in over 6 modular newsracks from Coconut Grove to Downtown Miami.

We also distribute our magazine at local sports, fitness, nutrition & health-related events. Recent events include Ocean Fest 2007, ProAm Wakeboard Championships, the Great Eskate, the Nike Run/Hit Remix, The Race for the Cure, Pro-Am Volleyball Championship, NFL Kickoff Party, The Miami Herald's Total Health & Fitness Health Fair, The Kite for Girls Kiteboarding Competition, and more. Contact Us and let us know of any events your company may be hosting, and we'll be glad to attend and post your event on our website calendar.

Karen Martin, Publisher & Editor, holds a BS in Marketing from Florida International University, and has over 13 years marketing experience in the sports and fitness industry. Her background includes marketing for tennis and fitness programs, and freelance fitness writer. Her life-long passion for sports & the outdoors inspired her to pursue this project. Feel free to reach her directly karen@goplaymiami.com.

Thank you for your interest in Go-Play Miami!

Go-Play Enterprises
305 441-6436

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